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How to Lead in Times of Crisis

If you’re like a lot of executives, you’re probably trying to figure out how to manage your teams and manage your businesses during the current crisis.

If that includes you, then be sure to check out the short, 120-second video below which provides three techniques you can use to be an effective leader during difficult times.

Transcript: Today, we’re going to talk about 3 tips to help you be a better leader in times of crisis.

Let’s do this.

Tip #1: Seek advice from people outside the tornado.

You might be dealing with layoffs, reassignments, cash flow problems, HR issues … you name it.

But because you’re on the inside, you might not see a clear path forward. Which is why you need a third-party perspective.

That can come in the form of a consultant. A mentor. A coach. A friend. Or even a loved one.

The key is that they’re on the outside looking in … and that they have as much data about the situation as possible.

Tip #2: Seek advice from people inside the tornado.

Tip one was outside advice. Tip 2 is inside advice.

There are three reasons you want to do this:

  1. You need good data, which comes from people on the front lines;
  2. You need to let people express their own feelings about the situation, which reduces their stress; and
  3. You need to build consensus for the decisions you’ll make in the future.

That last point – about building consensus – is important. You’re trying to lay the groundwork for decisions you’ll make in the future.

Tip #3: Practice radical honesty but not radical transparency.

Radical transparency – which is being totally transparent about everything – can actually be harmful to an organization.

But radical honesty can be helpful to an organization.

Let’s say you have an employee who asks, “Are you going to lay people off?”

If you answer yes, you create chaos. If you answer no, you might be telling a lie.

Here’s how to handle that.

You simply say, “I’m not prepared to give you an answer on that right now.” And then shift gears to another topic.

By using the word “prepared” – I’m not prepared to answer that right now – you’re not saying that you don’t have an answer, you’re just saying that you’re not ready to share the answer.

That’s radical honesty, but not radical transparency.

So, there you have it. 3 tips to help you lead in times of crisis.

  • Seek advice from people outside the tornado;
  • Seek advice from people inside the tornado;
  • Practice radical honesty, but not radical transparency.

If you like what you saw today, be sure to subscribe to my IN:60 YouTube series, and hit the bell when you subscribe so you’ll be notified next time I upload an episode.

My name is Jamie Turner. This has been IN:60. And I’ll catch you next time.

About the Author: Jamie Turner is an internationally recognized speaker, author, and CEO who is a recipient of the Socialnomics “Top Keynote Speaker” award (along with Tony Robbins, Ariana Huffington, and Richard Branson). His client list includes The Coca-Cola Company, AT&T, Microsoft, Verizon, SAP, T-Mobile, and Holiday Inn. You may have seen Jamie in Forbes, Inc., Entrepreneur, Business Insider or the Wall Street Journal. He’s also a regular guest on CNN and HLN where he contributes segments on marketing, persuasion, and leadership.

Jamie Turner

Jamie Turner is an internationally recognized author, speaker and network TV news contributor who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of SIXTY, a marketing consultancy and advisory firm that has worked with The Coca-Cola Company, Holiday Inn, SAP and others. He is also the CEO of 60SecondMarketer.com a business blog that is read by hundreds of thousands of people around the globe. Jamie is a regular guest on CNN and HLN on the topics of business, digital media and leadership. He is the co-author of Go Mobile, which was the #1 best-selling mobile marketing book on Amazon when it was first released, and How to Make Money with Social Media, which is now in its second edition. Jamie has been profiled in the world’s best-selling marketing textbook and is an internationally recognized keynote speaker at trade shows, events and corporations around the globe. You can follow Jamie on Twitter @AskJamieTurner and via his blog on the 60 Second Marketer.

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