Neuromarketing: Why Your Brain Buys Stuff it Doesn’t Need

Several years ago, Williams-Sonoma introduced a bread maker for $275. When sales of the bread maker didn’t take off, they introduced a second bread maker that was slightly better than the $275 bread maker … but they charged $550 for it.

What happened after they introduced the $550 bread maker?

Sales of the $275 bread maker went through the roof. This happened because Williams-Sonoma knew about Relative Pricing which is a way to help consumers re-frame how they think about the cost of products.

Bottom Line: Consumers behave in ways that are sometimes surprising. And businesses that understand these behaviors outperform their competitors.

In this fun, engaging, action-oriented speech, internationally recognized author, professor, and CNN contributor Jamie Turner will take everything you know about marketing and turn it on its head.

This is a top-to-bottom look at neuromarketing, consumer behavior, insight development. You won’t learn about simple tactics in this session. Instead, you’ll learn how top brands are using neuromarketing to create campaigns that outperform their competitors’ campaigns.

Here’s just some of what your audience will learn:

  • Neuroscience: Neuroscience helps us re-frame how we think about consumers. Understanding how the brain makes decisions is a marketer’s secret weapon.
  • Consumer Behavior: Consumers behave in funny ways. In this speech, attendees learn how to use those behaviors to improve marketing results.
  • Information vs. Insights: There’s a difference between information and insights. Understand the difference and you can unlock the secret to better campaigns.
  • Personalization: Understand how to use personalization and hyper-targeting to generate better ROI.
  • Influence Shaping: Learn how to shape consumer behavior by leveraging their subconscious tendencies .

About Jamie Turner

Jamie Turner is an internationally recognized author, professor, speaker, and consultant who has helped employees from some of the world’s largest organizations do a better job leading themselves and leading others.

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If you’re interested in having Jamie speak with your organization, email him by clicking here or by using the contact information below.

You may have seen Jamie in The Wall Street Journal, Inc., Entrepreneur, Business Insider, or Forbes. He’s also a regular guest on CNN where he delivers segments on marketing, persuasion, and leadership. He has been profiled in one of the world’s best selling college textbooks and is the co-author of several essential business books, including How to Make Money with Social Media, Go Mobile, and An Audience of One.

87,400+ people follow Jamie on social media and in his newsletter. You can sign up for his leadership newsletter here.

ADDITIONAL INFORMATION

Email: Jamie@JamieTurner.Live

Unspoken Rules of Leadership website: UnspokenRules.Live