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CNN Interviews Jamie Turner About Gillette Campaign

Do you think the Gillette #MeToo campaign was a good idea? Or a not-so-good idea? That’s the question that CNN asked Jamie Turner in a recent TV interview. Click the link below to watch the interview. And then add your thoughts about the campaign in the comments section below. About the Author: Jamie Turner is an internationally recognized author, speaker, …

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How to Use Augmented Reality at Events and Conferences

Let’s face it. Augmented reality (AR) is a pretty big deal these days. Everywhere you look, people are talking about how augmented reality is being used by the world’s best-known corporations to improve their customer experience and increase their marketing ROI. But how are event professionals using augmented reality to make meetings and events more engaging for their attendees? That’s …

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Productivity Hacks to Help Event Professionals Get More Done in Less Time

Event professionals need to plan budgets and deal with attendee engagement. They need to keep up with the latest technology and pick up the right venue. Technological advancement sped up the process of event planning and made it more challenging at the same time. Online marketing, RSVP, event seating are all done through event management software. To keep up with …

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How to Put Together a Killer Event Marketing Strategy

People often don’t understand the work that goes into an event. From hours of meetings during the planning stage to the sleepless nights getting everything in check during the run up to the event, any event organizer will understand that it’s far from an easy job. So imagine how devastated you would be if no one turned up on the …

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What is the Economic Impact of the Final Four? CNN Wanted to Know.

If you’re like a lot of executives, you might be wondering whether or not it’s cost effective for cities like San Antonio (with the Final Four) or Atlanta (with the 1996 Olympics) to host major sporting events. Does the return on investment pay for itself? Or is there a negative ROI? That’s the question I was asked recently on CNN. …

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Will Artificial Intelligence Steal Your Job?

If you’re like most people, you’re starting to hear a lot about artificial intelligence (AI), which is defined as any computer system able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. Do robots fall under the category? Yes. Do computers that improve their performance over time fall under that …

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Is Your Business at Risk of Becoming Extinct?

Did you know that the America Leather Company was the third largest business in the United States in 1910? It’s true. Which begs the question — What was the American Leather Company and why were they so huge? The American Leather Company made buggy whips and horse saddles. That was all fine and dandy until 1908 when Henry Ford introduced …