What can an event professional learn about business, marketing, and customer service from Burger King?
More than you might imagine.
If you’re interested in business, then the odds are pretty good you’ve heard about Burger King’s introduction of the new Impossible Burger.
I was so impressed with Burger King’s handling of the introduction that I decided to drive 5 miles out of my way to try one out. But what happened when Burger King refused to answer the ordering kiosk when I pulled up?
Find out by watching the short, 4 and a half minute IN:60 episode below.
About the Author: Jamie Turner is an internationally recognized author, speaker, and CEO who has helped Coca-Cola, Verizon, Holiday Inn, AT&T and others grow their sales and revenues with innovative marketing and growth hacking techniques. He is the co-author of How to Make Money with Social Media; Go Mobile; and Digital Marketing Growth Hacks. He has been profiled in the world’s best-selling marketing textbook and has been written about in the Wall Street Journal, Inc., Forbes, Entrepreneur and Business Insider. Jamie can also be seen regularly on CNN and HLN where he contributes segments on business, leadership, and marketing. Jamie has recently launched a new YouTube series called IN:60 with Jamie Turner. You can read Jamie’s blog by visiting 60SecondMarketer.com and you can find out more about having him speak at your next event by visiting JamieTurner.Live.
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